Competitive Situation

6.0 Competitive Situation

6.1 Direct Competitors

6.1.1 Sendayu Tinggi

Sendayu Tinggi Holdings Sdn. Bhd. Is formed on 30th June 2003 under the Companies Act 1965 In Malaysia with a paid up capital of Rm100,000 and is located at no. 366 Jalan Tuanku Abdul Rahman, 50100 Kuala Lumpur Which Is Our Headquarters. The Headquarter doubles As Sales Center for Beauty and Health Products Which Ingredients Are Mainly Herbal Contents.

Sendayu Tinggi Holdings Sdn Bhd Has 10 Subsidiaries which Are, Sendayu Tinggi Corporation (m) Sdn Bhd, Sendayu Tinggi Body & Skincare (m) Sdn Bhd, Sendayu Tinggi Properties & Management Sdn Bhd, St Advertising Agency Sdn Bhd, Sendayu Tinggi Logistics (m) Sdn Bhd, Ethnique Food Industries Sdn Bhd, St Cosmetics & Fragrances (m) Sdn Bhd, Sendayu Tinggi Manufacturing (m) Sdn Bhd, Sendayu Tinggi (branch Selangor) Sdn Bhd, Sendayu Tinggi (branch N.9) Sdn Bhd And Two Private Companies - C Max Exhibition & Promotion And Sendayu Tinggi Enterprise.

6.1.2 Himalaya Herbal Healthcare

The Himalaya Drug Company was founded in 1930 by Mr. M. Manal with a clear vision to bring Ayurveda to society in a contemporary form and to unravel the mystery behind the 5,000 year old system of medicine.

This included referring to ancient ayurvedic texts, selecting indigenous herbs and subjecting the formulations to modern pharmacological, toxicological and safety tests to create new drugs and therapies. The legacy of researching nature forms the foundation of Himalaya's operations. Himalaya has pioneered the use of modern science to rediscover and validate ayurveda's secrets.

Cutting edge technology is employed to create pharmaceutical-grade ayurvedic products. As a confirmation that Himalaya is dedicated to providing the highest quality and consistency in herbal care, the Company was awarded an ISO 9001:2000 certification in 2003. Since its inception, the company has focused on developing safe, natural and innovative remedies that will help people lead richer, healthier lives. Today, Himalaya products have been endorsed by 300,000 doctors around the globe and consumers in 67 countries rely on Himalaya for their health and personal care needs. May 11 th 2006 was a special day for Himalaya Herbals as the company launched its exclusive retail outlet at C4C3, Kuala Lumpur City Center (KLCC) Park the landmark twin-tower complex in KL, making it the first Indian brand to have a stand-alone store in this premium shopping complex. The coveted address has been Himalaya's longtime dream in Malaysia as it gives the company the ideal platform to present its powerful brand of Modern Scientific Ayurveda to the savvy, health conscious Malaysian consumer.

6.1.3 Natasya

Syarikat Perwanza Enterprise (M) Sdn Bhd was established in 2004 for producing and distributing Natasya brand health and beauty products'. It was all started with small husband-and-wife business in the early 2000 was successfully to develop until today. Natasya product was founded by Datin Hajah Muniroh Kasim with only two products back then namely Collagen Soap and Night Cream, both are based on 100% herbal source. Datin Hajah Muniroh has initial research, together with her husband and professional assistance from local scientists, now they had produced more than 19 products under 'Natasya' brand with high quality standard and was well received by consumers.

Company Headquarters is located in Damansara, Selangor which house the Management Office, Accounts, Marketing, IT and Training departments. Well-planned and dedicated efforts have paid the results, and now Perwanza Enterprise (M) Sdn Bhd owns a Five-Star status manufacturing plant in Sungai Buloh, Selangor.

6.2 Indirect Competitors

6.2.1 Teh Orang Kampung

Orang Kampung Group of Companies engaged in industrial production and marketing of health products and herbal drinks. Headquartered in Melaka, it holds three factories and a marketing company.

Our initial operations began around the 1980s. According to the company motto of ORANG KAMPUNG THE HERBAL INDUSTRY LEADER' in the brand name of 'ORANG KAMPUNG' which has now transformed the range, is available in all categories in the domestic market and in several foreign countries including the ASEAN region and the Middle East.

6.2.2 Jus Mate 5

Operating in early 2006, Datuk Dr Che Rozmey who is a specialist maternity and gynecological skills as a physician for the health products menformulasi Jus Mate 5. Bold action coupled with the concept of honesty, sincerity and patience to face the test thanks to God led to the extraordinary success of his own to not believe the success is very fast.

Beginning with a shared office Jitra Medical Centre (JMC), which then became the catalyst for its income, HPM ahead with the very fast when successfully built a business empire in a period of two years.

JMC is now building houses more than 300 employees of HPM from various units on duty 24 hours to provide friendly services to consumers and distributors.

Success after success is created when products, especially HGH Jus Mate 5 first member benefits to consumers. Tsunami hit new HPM business when print media used by Dr Rozmey to declare victory testimony feedback contingencies until forced to increase its services including the introduction of online buying system.

6.2.3 Herbalife

Herbalife was born from the personal tragedy of Mark Hughes. When Mark was eighteen years old his mother died of an accidental overdose of prescription diet pills. Since that day, Mark has dedicated his life to helping people lose weight and improve their health safely and effectively. In February 1980, Mark Hughes launched Herbalife International!

Sales the first month were $23,000. Then due to the perseverance of Mark Hughes, first year sales skyrocketed to $2 MILLION! Herbalife is now a multi-national nutrition company with sales over $1.7 BILLION a year! Mark has set the sails of Herbalife to achieve $5 BILLION a year within the next few years, and with Mark's outstanding record of achievements, it is a goal that can be reached. Herbalife is bringing the world together through good nutrition. Mark's dream is to take Herbalife products to every corner of the planet and provide people with the opportunity his mother did not have.

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