The Consumers

Demographics Profile

i.Age : 20-35 years old

ii.Gender : Female

iii.Education : Collage Graduate - Post Graduate

iv.Occupation : Blue Collar, White Collar

v.Income Range : RM800-RM3000 Per month

vi.Race &Ethnicity : All

Geographic’s Profile

Region : Nationwide

Density : Urban & Suburban

Climate : Hot & Humid all year

Psychographics Profile

i. Perception : People who actually think that

socialize is crucial element and they need

attractive appearance as for their self confidence.

ii. Learning : Health & Beauty motivates them to

gain healthy life without being obese.

iii. Motivation and Needs : Health & Beauty

motivates them to gain healthy life without

being obese.

iv. Attitude : People who concern about their self

appearance and love being slim and healthy.

v. Personality : Beauty conscious, Charming,

Pleasant, Friendly.

vi. Lifestyle : Corporate and professional, Busy

and hectic lifestyle.