Project Overview

This project is created based on the serious issues of Obesity among Women. Obesity describes a bodily condition, where body weight is much greater than what is healthy. Determining whether the person is obese or not, it depends largely on the measurement of a person’s body mass index (BMI).

Based on the serious current issues that have been highlighted by the Ministry of Health, It is relevant enough to come out with the Final Year Project title which is “Shape Your life with Leesa Shapely Slim”. Leesa Shapely Slim is basically a slimming product that contain five types of product that are assign under Beauty , Cosmetics and Toiletries which combine slimming and healthy elements in one concept.

Currently, 45% of Malaysians were obese and overweight and most of them were Women. Thus with the concern of the health issues that arise drastically, it is relevant enough for Leesa Formula to come out with an effective product that works efficiently in solving the obesity issues.

Since the product contain 100% natural herbal ingredients that are certified by Ministry of Health, it is proven that Leesa Formula is safe to be used by the person who might want to gain healthy life without obesity.

The Ideas and concept for this project is to approach effective marketing strategies so that the sales of this product will increase consistently. Complete research and several of technique will be used as to search complete information to trigger the identity and of the current target market.

The target audience for this is Young Adults age 20 – 35 years old who actually concern into manage their weight management effectively. Since adults in this age are really concern about their beauty, various promotional strategies will be pushed to this range of target market so that we could get right path to promote and increase sales in the future.